What’s a “splog” you might ask? It’s the newest kid on the block, the ugly offspring spawned when spam and blogs mate. As one blogger describes them:
Splogging is a term coined by Mark Cuban to describe blogs with no added value, existing solely to trick people into visiting and exposing them to advertising. Splogs are often encountered in two ways: by searching for a key word on a search engine, or receiving it as a fradulent hit through your RSS aggregator. More often than not, they’re automated, linking to countless blogs and other websites, using keywords selected solely to attract more eyeballs and click-throughs for their advertising. And automation means that splogs are being created at a dizzying pace, to the point that when you do a search for almost any term, you’re bound to get a bunch of hits that are nothing but money-hungry splogs.
Yes, the person who coined the term “splog” is Mark Cuban, the owner of the Dallas Mavericks basketball team.
Splogs are used to increase the page ranking of a website in Google. It is a way to game the Google system, to get one’s website to appear higher up on the result list for particular searches. Splogs work by generating a lot of links. They are not real blogs; instead, their content is generated by randomly grabbing chunks of text from other blogs. And they are easy to create, given that Google’s Blogger service allows anybody to create a blog for free. They are often constructed automatically by computer programs. Here’s an image of part of what appears to be a splog:
Thus far, the best article I’ve been able to find about splogs is one by Online Media Daily. According to the article: