After reading Belle Lettre’s interesting critique of Gmail’s email advertising, I decided to do a little IRB-unauthorized research on my own email collection. I figured I’d look at recent messages sent to my Gmail account and see what curious ads popped up. But I found something even more intriguing. A whole category of emails met with silence. Gmail either couldn’t, or perhaps wouldn’t, match me with a single advertiser for this group of missives.
Regular readers may have noticed my recent post on the subject of child porn and sex offender notification laws. Some might say I’m “a child porn apologist“, but I prefer to see myself less dramatically as a skeptical crim law commentator. In any case, the post generated some active discussion in the comments. I receive an email (to my Gmail account) notifying me each time a comment has been added to one of my posts, and these notices include the full text of the comments. It turns out, that – unlike pretty much every other piece of email I’ve received recently – each of the emails containing comments to this child pornography/sexuality post came with absolutely no ads running along the side.
I am quite certain that there are advertisers who’d love to approach someone emailing about child pornography and the like. Some are obvious problem advertisiers – child porn distributors. But what about religious groups trying to reach out to addicts? And what about anti-molestation advocates who do their fundraising on the web? I discovered both of the prior links as advertising to Google searches like “stop molestation” and “fight pornography addiction.” These groups do advertise with Google. Perhaps our exact terms weren’t enticing to these advertisers. Or perhaps the Gmail advertising algorithm exludes advertising based on these terms. Personally, I was hoping for one of those quirky connection ads – like when I got a comment on my Judge Luttig resignation post that said “Was Luttig the jurist using his position on the Circuit Judicial Council to cover up a felony conspiracy of a District Court judge?” And Gmail reponded with an ad for the myspace page of Gil “The Crab.”