This weekend, Cory Doctorow at Boing Boing ran a story about DRM problems with Apple’s new iPhone; this follows up on prior Boing Boing posts criticizing Apple’s DRM, such as Apple’s iTunes/iPod tying.
And who is sponsoring these posts? Take a look at the page: One of the sponsors is Nike+.
Now, Nike+ is a
pretty really cool idea (as Cory himself pointed out earlier). You put a chip in your running shoes, and a little doohickey on your iPod, and your iPod suddenly tells you your pace, distance, and so on. That’s really cool. (It’s actually one major reason I’m considering buying an iPod nano; I may actually get one if I can finesse a way to buy it with Amex rewards points). But Nike+ is also, frustratingly, tied to a single type of MP3 player — the iPod nano. Which kinda-sorta makes it a really strange sponsor for a series of posts blasting Apple’s business model for “lock-in” and calling the iPod line “a roach-motel: customers check in, but they can’t check out.”