Pew Research does good work, but of late the surveys and claims give a “factoid” feeling. The latest report “What Internet Users Know about Technology and the Web” asks some rather silly questions. Why knowing the character limit on Twitter (140), which university was the first on Facebook (Harvard), or the year that the iPhone came out (2007) is indicative of useful knowledge is unclear. To me these points of trivia may matter as one tries to write about technology history and maybe policy. But the idea of Web IQ is murky. Heck, many of the questions are about the Internet, not the Web. Identifying the faces of tech leaders such as Gates or Sandberg is a curious feat but is this quiz in fact a game of tech Jeopardy!? (Yes, few knew Ms. Sandberg, but that is a different issue than Web IQ for me). The questions about tech policy seem to reveal more about problem areas. Guess what, net neutrality and privacy fared poorly. Knowing how wikis work might enable folks to think about the authority of content. Despite the irony of the quiz name, knowing the difference between the Web and the Internet also helps sort issues about many evolving technologies. Yet the overall thrust of the report reminds me of political, navel gazing junkies who, like Trekkers, thrill to their did you know who did what on some exact, obscure date knowledge and then act as if those who don’t know the answer somehow are stupid or “don’t get it.”
Raw knowledge and history are great and fun, but unless you can tie them together they are quite dead. Maybe if Pew had just called it a general tech knowledge test, it would have made more sense, but then maybe no one would read the report. Ah there it is. Pew’s IQ may be rather high after all.