Someone thinks they can tell what your politics are based on what you drink:
Consumer data suggests Democrats prefer clear spirits, while Republicans like their brown liquor. Democratic drinkers are more likely to sip Absolut and Grey Goose vodkas, while Republican tipplers are more likely to savor Jim Beam, Canadian Club and Crown Royal. That research comes from consumer data supplied by GFK MRI, and analyzed by Jennifer Dube of National Media Research Planning and Placement, an Alexandria-based Republican consulting firm.
I assume a political consulting firm wants to know this data so that it can target potential voters, especially those likely to vote and vote a certain way.
Then again, I wonder at the biases here. It does not look like the brand scatter relates only to price. So bourbons may be more favored in Republican areas. But San Francisco, that conservative stronghold, has a an excellent run of rum and whiskey focused bars.
Maybe the best idea is to be equal opportunity as a drinker. Start with gin, move to rum, have some wine, close with whiskey or port. Or drink cocktails. In the words of Radar O’Reilly “Uh, sir, if you’re thirsty. Compliments of Colonel Blake. Scotch. Gin. Vodka. And for your convenience all in the same bottle.”
For now, enjoy guessing what your colleague’s drink says about their politics.