[UPDATES IN RED] With the assistance of our intern, Sam Yospe, I decided to update the law blog ranking project first completed by Roger Alford at Opinio Juris. The following list ranks 41 law professor blogs according to traffic (as calculated by The Truth Laid Bear). To minimize distortion, we applied average monthly data, and ran the measurements about two weeks ago. This list only includes blogs that have at least one law professor as a regular blogger, and we exclude blogs that focus entirely on politics or current events, and blogs that are not tracked by Truth Laid Bear. Some blogs, like Patently-O, appear to be tracked only inconsistently by TLB and are not included in this list for the time being.
While this list ranks blogs by traffic, we have also included Truth Laid Bear’s own weighted rankings. TLB ranks blogs using an algorithm that accounts for a “link score,” a measure of how often blogs are linked to by other blogs. While the ranking by traffic that appears below and TLB’s ranking are related, the correlation appears to be statistically insigificant. For example, Bainbridge ‘s blog is ranked second by TLB amongst legal blogs. Yet, by traffic it ranks ninth. Conversely, Sentencing Law and Policy is the ranked third amongst all legal blogs in traffic, yet it ranked 2,164 by TLB, a lower ranking than some legal blogs that receive less traffic.
These data suggest that there is significant heterogeneity in the audience of legal blogs, as some blogs seem to have wide audiences of readers not shared by others, and (indeed) exist in entirely different communal spaces. This fractured audience finding challenges my flat traffic thesis. Importantly, this post does not intend to suggest a thing about the relative quality of the blogs ranked, nor those that are not mentioned. This isn’t even a popularity contest.