Suppose you’re an entrepreneur, trying to find new investors for a new dot-com project. What do you do to build interest and confidence?
I’ve got an idea! Why don’t you give interviews for a lengthy NYTimes piece that explains how you managed to lose $200 million of your own fortune in just a few years, because you didn’t bother to learn simple financial concepts. And then, at the end of the article, note that you’re hoping to raise some money from investors for your newest project.
“Here’s how I lost $200 million of my own through negligent management . . . would you like to give me some of your money?” It’s really hard to imagine a more effective sales pitch than that, isn’t it?