In 2013, Chapman Ducote, a professional race car driver, and his wife, Kristin Ducote, had an idea for a new book about the world of professional motor sports, to be called Naked Paddock. Rather than the traditional route through book publishing—hiring an agent, seeking a publisher to pay an advance, and having the house handle the rest—they opted for a new approach of crowd-funding and self-publishing.
Crowd-funding refers to project financing generated from among the general public, usually facilitated by an internet-based service designed to match money to ideas. Creators post project proposals on the site and invite backers to buy the product in advance or stake funds in exchange for bonus mementos or voice in production. Proposals state the total amount sought to be raised and the deadline. If the goal is not reached on time, no funds change hands. But otherwise a deal is made: the facilitating site has enabled backers and creators to form a bargain.
The couple launched heavy promotional efforts, which included an appearance on a reality TV show—a spin-off of But within a week, Kickstarer took it down because it violated its rules. The Ducotes sued for breach of contract, saying Kickstarter had no basis to remove the project. But they soon withdrew the suit acknowledging that they had made a contract with Kickstarter to abide by it rules yet failed to do so.
Kickstarter therefore had the right to remove the project. While neither side disclosed publicly what rules were broken, they revealed that Kickstarrter acted in response to complaints from other users. Among likely violations were rules restricting what creators can do to promote projects—creators may not spam, use link-bomb forums, or promote on other Kickstarter project pages.