Bring Out Your Brands, More Brand Scholarship

If you’re looking for some perspectives on brands, maybe some reading for holiday trips or early conferences, the first part of the Brand New World Symposium is up at the UC Davis Law Review site. The Review is publishing, I believe, almost all the presenters’ work, which is a testament to the group that came together for the event. My piece will be in part two; more on that later. Part I kicks off with Mario Biagioli, Anupam Chander, and Madhavi Sunder’s introduction. It continues with work by law, i-school, design, business, anthropology, history of science, history of art & architecture, and Chinese studies professors from around the world. I am thrilled to see this work in print. The multi-disciplinary perspectives and depth make me even more excited for the next part of my brand work.

In addition, my friend, Paul Duguid, who has a piece in the symposium, also has a piece in Enterprise and Society called Information in the Mark and the Marketplace: A Multivocal Account (pay wall however). He digs into information theory and trademarks (a subject with which I have been playing), history of union marks, issues around producers as in mark holders versus the people involved with the actual production of goods, and much much more. The material about the politics and race issues with early marks systems and the application of Bhaktin to marks made this work a fun, insightful read. Paul has been a favorite sounding board and source for my work. This article adds to that respect and gratitude.

So into the New Year with more on brands to come.

You may also like...

1 Response

  1. Maggie says:

    Paul Duguid’s work is both infuriating and revelatory about the permanence of racism and its infiltration in every area of law, including the law of collective marks in the U.S. Thanks for bringing our attention to this very interesting scholar.