“Yes Minister” on the 2012 Presidential Campaign

Sir Humphrey Appleby:  If you want to be really sure that the Minister doesn’t accept [a proposal], you must say the decision is “courageous.”

Bernard Woolley:  And that’s worse than “controversial?”

Sir Humphrey Appleby:  Oh, yes!  “Controversial” only means “this will lose you votes”. “Courageous” means “this will lose you the election!”

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1 Response

  1. Shag from Brookline says:

    Bush/Cheney wallowed in “bold” proposals. One syllable worked, at least until the Bush/Cheney Great recession of 2008.