M-I-C-K-E-Y, M-O-N-E-Y! Disney scored again with the Mickey Mouse Club TV show. The New York Times predicted it would never last, but ten million kids tuned into see Annette Funicello and the rest of the Mouseketeers. During the show’s peak in the mid-1950s, Disney sold 26,000 pairs of Mouse Ears a week. Why? Because kids liked them.