Marketing and Kids

Deven Desai

Deven Desai is an associate professor of law and ethics at the Scheller College of Business, Georgia Institute of Technology. He was also the first, and to date, only Academic Research Counsel at Google, Inc., and a Visiting Fellow at Princeton University’s Center for Information Technology Policy. He is a graduate of U.C. Berkeley and the Yale Law School. Professor Desai’s scholarship examines how business interests, new technology, and economic theories shape privacy and intellectual property law and where those arguments explain productivity or where they fail to capture society’s interest in the free flow of information and development. His work has appeared in leading law reviews and journals including the Georgetown Law Journal, Minnesota Law Review, Notre Dame Law Review, Wisconsin Law Review, and U.C. Davis Law Review.

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2 Responses

  1. geoff says:

    do you have any evidence to support your sense that candy cigarettes are a gateway drug, rather than a substitute? maybe stick with your anti-regulatory intuition.

  2. Deven says:


    Never said I did, and I don’t think I said something had to be done (the phrase “what. if anything, should be done” indicates the low-regulation idea). Nonetheless, it is a question to be considered. For now these products remind me of the Joe Camel issue. Perhaps that data or recent work on behavioral economics or decision making would support or undercut the claims about advertising. But if you are saying, don’t ask until you know, that position seems unwise. There probably is a relationship between advertising and how we choose. In the case of kids, we ought to be asking how that operates.