Do Mailings Lead to Better Rankings?
A haiku to celebrate the season:
Fall is in the air.
Law school mailings everywhere.
Rankings on the rise?
It’s fall, the season for tailgating, bonfires, and trick-or-treating. It’s also the time of the year when the U.S. News and World Report Magazine begins collecting data for the purpose of ranking U.S. law schools. When I check my work mailbox, I can almost always count on receiving postcards, pamphlets, magazines, and other mailings from law schools extolling the virtues of their programs and recent faculty hires. One of my colleagues – my most recently tenured colleague – even received law school swag.
Do these mailings actually positively impact the rankings of the schools that send them? Last year, the ranking methodology for law schools included a quality assessment based on two scores – a peer assessment score and an assessment score by lawyers and judges. Do these mailings lead to higher peer assessments and assessments by lawyers and judges?