The Evolution of the Political Spot
A while back, I blogged about the art of the political ad and several people pointed out the fact that ads had shortened greatly from 1964 to 1984. With the advent of YouTube, it seems that at least some political spots are getting longer, but that doesn’t necessarily mean that we’re getting more substance. What, for example, is it exactly that this is trying to say about Obama? I’ve watched it a couple of times now, and I am still at a loss as to what it tells me about his candidacy, other than the dubious information conveyed by an implicit endorsement from Cindy Lauper and George Costanza, et al. We get visual references to gas prices, war, and immigration, but not much more. Of course, “Daisy” was hardly a policy seminar, but the message was clear enough: A vote for Goldwater will lead to nuclear holocaust.