Our Aspen Ads and Some Responses to Professor Bainbridge’s Questions

Aspen1.jpgProfessor Bainbridge notes our new Aspen ads and writes:

This raises all sorts of questions, most of which are none of my business:

* How much money are they making?

* How do the blog members split up the take?

* If they are sharing profits, they are now probably partners. Have they formed a corporation or LLC without my having noticed?

* Will all the contributors now switch to Aspen case books and treatises?

* Will this affect my book sales?

* As a career Foundation Press author, I probably don’t want Aspen as a sponsor, but how do I get Foundation to at least take out a few Blogads?

Some answers:

How much money are they making?

Just a few million dollars per year.

How do the blog members split up the take?

Daniel Solove — 90%

co-bloggers — 10%

If they are sharing profits, they are now probably partners. Have they formed a corporation or LLC without my having noticed?

We have formed an LLC. We announced it a while ago. How could you not know? Where have you been? It’s the biggest story to hit the legal blogosphere in 2007. This just shows that one has to visit our site at least several times a day to catch all the exciting details and developments at Concurring Opinions!

Will all the contributors now switch to Aspen case books and treatises?

I’ll be immediately switching to using the Aspen casebook, Information Privacy Law, for my privacy law course — solely because of this new deal with Aspen, of course.

Will this affect my book sales?

Hopefully, if you have casebooks with Aspen, sales will be up 300% as a result of the ads on our site.

As a career Foundation Press author, I probably don’t want Aspen as a sponsor, but how do I get Foundation to at least take out a few Blogads?

If they don’t take ads out on your site, threaten to switch to Aspen. You can check out all the great products they offer by clicking on our ads!

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