YouTube of the Day: Creating Beauty

One of my research interests concerns the relationship between persuasion and fraud, and, in particular, how the digital revolution changes the economic analysis of lying. This ad campaign, which I found through YouTube, is an interesting data point.

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2 Responses

  1. Frank says:

    That’s a brilliant ad. There’s a critique of the Dove campaign here:

    http://www.slate.com/id/2123659/

    but I think it’s a win-win proposition: good for the company, good for the society, good for consumers.

  2. Cardoxo says:

    I don’t think I get it. In my view, she looks the hottest of all at the 13 second mark, where she flashes a smile, before they’ve done any of the make-up or morphed the image.