An Olympic Conspiracy Theory

The media has been full of stories about the Turin Olympic’s failure to grab hold of the American domestic television market. Explanations seem to range widely, from athletes failing to win sufficient numbers of golds, to the sports being outside of the experience of most American viewers, to dissapointments in ice skating, to the delayed coverage.

I wonder if nervousness among advertisers has changed the bargaining position of the American olympic federation? Today’s Philadelphia Daily News has a story with an interesting theory about the reason that superstar Allen Iverson wasn’t invited to try out for the 2006 world championships.

With USA Basketball and Nike announcing yesterday that they have reached a multiyear agreement to make the footwear company a marketing partner and exclusive apparel outfitter of the national team, it’s beginning to make a bit more sense as to why Allen Iverson will not be one of the 22 players invited to try out for the team that will compete at the 2006 world championships.

I don’t want to claim conspiracy theory, but it’s mighty interesting that as soon as Nike partners with USA Basketball for the first time ever, Iverson – who just happens be the No. 1 endorser for archrival Reebok – is booted out of the U.S. Olympic loop. Nike will provide uniforms, warmups and practice gear for the team.

Pretty wild stuff.

You may also like...

1 Response

  1. Dave says:

    Unfortunately for the theory, Dwayne Wade is the featured player on the Olympic Team, and he is the primary endorser for Nike rival Converse.