Branding Eggs

Dave Hoffman

Dave Hoffman is the Murray Shusterman Professor of Transactional and Business Law at Temple Law School. He specializes in law and psychology, contracts, and quantitative analysis of civil procedure. He currently teaches contracts, civil procedure, corporations, and law and economics.

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1 Response

  1. Eggsistentialist says:

    Didn’t your parents teach you to open the egg carton before buying, to count and check for breakage and cracks? Their ploy could just be targeted advertising, aimed primarily at the class of people who open their eggs before buying. Much better chance a carton-opener would read an insert than read external packaging.

    If non-openers like you read the insert too, after purchasing, so much the better.