Being Eugene Volokh
Blogs are such a new phenomena (and perhaps such an ultimately ephemeral one) that it seems a bit odd to think about the history of blogging, but remember back to the very early days of the blogosphere when The Volokh Conspiracy was on blogspot? Well, I was recently revisiting the archives from my first blog (because — hey! — blogging is about nothing if it is not about narcissism), and I tried to follow some of the links to the old Volokh Conspiracy archives. As it turns out http://volokh.blogspot.com no longer has anything to do with The Volokh Conspiracy. Rather, it is now a blog called “The SEO Reviewer” which promises to provide readers with “the latest information regarding Search Engine Optimisation (SEO) and is a repository for Search Engine Press Releases.” One can only assume that the SEO Reviewer chose their blogspot identity as a way of maximizing their traffic by capitalizing on the efforts of Eugene and company. Was there some sort of a contract here? Is there some sort of a tort?