Ads You Can’t Escape
I received my monthly subway pass over the weekend, which SEPTA refers to as my “Transpass.” It looks something like the image on this post, except that the January pass is embossed, for the first time, with an advertisement for a local latino newsweekly. The back of the card contains more information about the weekly, along with (now) very fine print about the terms and conditions of subway riding.
I know this is just the sort of thing that rational people ignore. But it drives me a little crazy. I’d prefer to avoid as much persuasive messaging as I can, and I very much dislike new advertising on previously uncluttered surfaces. I don’t want my fruit tattooed with ads; and I think I ought to be able to get onto the subway without paying the mental tax of ignoring an ad.
I just came back from NY, whose metrocards are blessfully free of advertising. So I was wondering: are other transit agencies also trying to turn their tickets into a profit center?