When Google Is King

google3.jpgWe are entering the age of the Google Empire. As Randy Picker at the Chicago Law Faculty Blog notes in a review of John Battelle’s The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture:

Microsoft was the king of the personal computer, and the Windows Desktop represented the most valuable real estate available. The rise of search has changed that. Search is now the front-door to the Internet, and the documents located there are often more important than those that sit on your computer. Google, not Microsoft, is defining the new interface to the Internet.

Babies are now being named after Google.

Google is filing for patents for techniques to target ads based on search results.

Google has recently added features such as Blog Search, Instant Messaging, Email, Video Search, Maps, and more. There’s also the much discussed Google Print in the works.

And Google is now unwittingly entering into international affairs, finding itself in the middle of the squabble between China and Taiwan.

All roads, it seems, are leading to Google.

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2 Responses

  1. What is interesting is how Google is perceived by the public. While Microsoft is seen as the epitome of greed and exploitative capitalism, Google is seen (in certain circles) as a renegade corporation, a David succeding in a world of Goliaths. It will be interesting to see if this holds up as Google continues to grow.

    The company’s motto, “Don’t be evil”, is a brilliant marketing slogan, whether it is taken to heart or not.

  2. Bruce says:

    The question I have is whether the Search King decision holds up when Google is essentially the only game in town. (At least in Moody’s there were three bond rating services.)