What Your Blog Is Worth

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6 Responses

  1. David Zaring says:

    I actually found this thing via googling – it’s obviously hit a meme, because I just posted something about it on the Glom.

    My question: how are you going to hedge this rip-roaring internet success. It’s what ruined Enron.

  2. Mike says:

    I realize you’re having fun, but the method assumes that all incoming links are equal. They’re not, on at least two levels. First, a link from Instapundit’s page means that more people are following the link. (I.e., a link is more valuable as a traffic driver.) Second, links don’t mean anything outside of the page rank (PR) context. Decent page rank summary. A link from a blog with a high PR will increase the PR of the linkee. From a PR perspective, I’d rather have ten links from PR6 and PR7s than thirty links from fledgling blogs.

    BTW, PR and traffic are correlated, but not perfectly. E.g., I (sometimes – as we switch) have a higher PR than Doug Berman, but his site gets 2 or 3 times my traffic. (And it’s objectively better. But since my blog is a bit more general, I get more links. The trick to getting a lot of links or having a high-hit blog is to write about a lot of different topics. It also helps to be a party hack – left or right wing.) You can see the PRs of crim law blogs here.

    Anyhow, I realize your post was just for fun. I’m not trying to be a wet blanket or to one-up you. I just figured you’d enjoy learning a bit about PR.

  3. Mike says:

    P.S. PR is important because it means that when a person enters a search term into Google, your blog is more likely to be returned as a result. One reason that older blogs get more traffic is because a lot of people reach them Googling random things. (Look at a Sitemeter to a popular blog. You’d be surprised at how much of their traffic is Google-driven. You’ll also see a lot of zero-second visits, since the Goolers leave immediately.) Thus, people who (like me) waste their time thinking about what makes a blog valuable would argue that raw traffic is not a good measure of a blog’s influence. Rather, we’d want to know who was reading the blog (most of us would rather have readers from uscourts domains than k12.edu), and whether people were regular readers, since developing an audience is how one increases his or her influence.

  4. Ideoblog says:

    Selling blogs

    I have been out of the loop the last few days soaking in the desert sun in Arizona and getting ready to talk about one of my favorite subjects: contractual choice of law. But I couldn’t resist commenting on the

  5. Selling Crescat

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  6. Amazing Investment Opportunity!

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